Lead/VP - GTM (Go to market)

Full Time📍 Chandigarh⏱ 8 - 10 years

Job Description

About uEngage

uEngage is an AI-first commerce and customer engagement platform empowering restaurants and hyperlocal businesses to grow through digital transformation. Our ecosystem includes products across Direct Ordering, CRM & Loyalty, Last-Mile Delivery, Dine-in, Kiosk, Campus solutions, and AI-powered growth tools, helping merchants build stronger customer relationships and accelerate business growth.

About the Role

At uEngage, we're looking for a visionary Lead / VP – Go-to-Market to build and scale a unified GTM organization that brings together Marketing, Product Marketing, Partnerships, Customer Growth, and Brand.

What You'll Do

As the Lead / VP – Go-to-Market, you will:

Define and execute the overall Go-to-Market strategy across all uEngage products.
Build and lead high-performing Marketing, Product Marketing, and Partnership teams.
Develop compelling product positioning, messaging, and launch strategies.
Drive demand generation through brand building, performance marketing, content, SEO, PR, and community initiatives.
Build strategic partnerships across POS providers, payment companies, logistics partners, AI platforms, cloud providers, consultants, agencies, and industry associations.
Create scalable customer education, sales enablement, and product adoption programs.
Drive merchant acquisition, feature adoption, customer retention, referrals, and expansion opportunities.
Monitor market trends, customer insights, competitive intelligence, and emerging AI opportunities to influence business strategy.
Leverage AI to improve research, campaign execution, market analysis, content creation, segmentation, and operational efficiency.

What You Should Have

Bachelor's degree in Business, Marketing, Engineering, or a related field. An MBA is preferred.
10+ years of experience leading GTM, Marketing, Product Marketing, Growth, or Partnerships.
Proven experience in B2B SaaS or technology-led businesses.
Strong expertise in at least two of the following: Marketing, Product Marketing, Partnerships, Growth, AI Products, Platform Businesses
Experience developing GTM strategies that drive revenue growth and product adoption.
Excellent communication, stakeholder management, and strategic thinking skills.
Strong analytical mindset with the ability to translate market insights into business outcomes.

Bonus Points if You Have

Experience in Restaurant Technology, FoodTech, or Hyperlocal Commerce.
Built AI-first GTM workflows and processes.
Experience working with platform businesses.
Exposure to ecosystem partnerships and strategic alliances.
Experience using AI for market research, campaign creation, content generation, customer segmentation, and productivity enhancement.

What We Are Looking For

We're looking for a leader who:

Thinks strategically and executes with speed.
Is highly customer-centric and data-driven.
Has exceptional leadership and team-building capabilities.
Takes complete ownership and accountability.

Is naturally collaborative across Product, Sales, Marketing, and Leadership teams.
Embraces AI as an operating model rather than just a productivity tool.

Why Join uEngage?

Opportunity to build and lead one of India's most ambitious AI-first Go-to-Market organizations.
Direct exposure to founders and executive leadership.
Ownership across Marketing, Product Marketing, Partnerships, and Customer Growth.
Define the future of AI-powered commerce for restaurants and hyperlocal businesses.
A clear leadership journey toward Chief Growth Officer (CGO) based on impact and