In the current scenario, every customer is hooked to the web, thus customer data plays a crucial role. Customer data is any information collected and leveraged by business brands about the customers. It is an essential asset for understanding customers &amp; their goals. The business brands target potential customers and sell their data to third parties for revenue generation. In this article by <a href="https://www.uengage.in/">uEngage</a>, we will walk you through&nbsp;What is Customer Data Management? Meaning, Benefits &amp; Risks.
<h2>What Is Customer Data Management | Explained by uEngage</h2>
Customer Data Management or CDM refers to the process of gathering, managing, and analyzing the customer data collected from different sources to fabricate a better-amalgamated view of consumers. This approach is adopted by businesses to effectively and efficiently manage their consumer data. Further, it allows businesses to gather data from several different sources and get to know who their customers are.
This digital age is of constant customer connectivity, so customer data analytics tell us how the customer reacts to various tactics so the organization can improve its products and services. Business Brands acquire customer data via recording historical purchase transactions, customer support communication data, web analytics, website cookies, and social media activities. Through this article, uEngage is going to take your through What is Customer Data Management? Meaning, Benefits &amp; Risks.
<h2>Why Businesses Need to Prioritize Customer Data Management</h2>
With the changing times, expectations of the consumers are also changing. The transforming expectations of the customers force businesses to level up consumers now expect businesses to provide meaningful personalization. Customer Data Management allows the business to provide personalized and real business solutions to the consumers. Here are the reasons that shows Why Businesses Need to Prioritize Customer Data Management:
<ol>
<li>The emphasis of business now lies on traveling away from generalized, persona-centric personalization and getting inclined more toward a better-targeted approach using Personally Identifiable Information (PII).</li>
<li>The pivot is evident, moving from reliance on third-party data to prioritizing first-party data. businesses recognize the substantial value in basic multi-channel customer interactions, yielding a rich repository of customer and prospect data.</li>
<li>Transitioning from ad tech-fueled personalization to marketing technology-driven personalization marks a significant evolution. Gone are the days when ad targeting and retargeting relied on Data Management Platform (DMP) persona segments as the sole solution. In today's landscape, Marketing Technology is tasked with personalizing every facet, from website content to real-time adjustments in email marketing.</li>
</ol>
<h3>Types Of Customer Data</h3>
Now, that we know What is Customer Data Management, it's time to learn about its types. Customer Data can be distributed in many ways. There are different types of customer data and knowing about each of them is crucial to perform analytics and understanding the trends prevailing in the market. Here are the types of Customer Data:
Descriptive Data: It includes the basic identity data of customers, including name, phone number, email address, gender, LinkedIn profile, income, etc. It also includes customer demographics, which can be used later for customer segmentation or grouping customers based on shared attributes.
Interactive Data: It includes how customers or potential customers interact with the brand across various areas, e.g. how customers are engaging with the e-commerce websites and how often they like/share your posts on social media. It is usually applied at a macro level and highlights click-through rates or how many shares the brands are getting on social media. Interactive data is particularly useful for informing decisions about the customer&rsquo;s journey. Interactive data in web analytics is often studied in detail by marketing consultants to understand campaign effectiveness.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1650883961.jpeg" alt="Customer Data Management 101: Meaning, Types, Benefits, &amp; Risks" width="450" height="450" />
Behavioural Data: Behavioural Data offers insight into the customer&rsquo;s experience with the actual product or service. &nbsp;&nbsp;It is often confused with interactive data, but there is a key difference between the two, behavioural data focuses more on the way a customer interacts with the service or product the business offers directly. It includes actions like purchase history, abandoned shopping carts, and renewing subscriptions. Tech companies are often cited as prime users of behavioural data, such as free trial sign-ups, user account logins, feature utilization, user license additions, deactivations, etc. Behavioural Data helps to understand customer preferences &amp; identify future trends.
Attitudinal Data: Attitudinal Data helps to understand what customers actually think about the business brand and the solutions provided by them. While the previous types of data are more objective, attitudinal data is subjective, where the data provided by customers is a first-hand opinion about what customers think about your brand, product, or service. It can be collected through online reviews, surveys, forums, and feedback interactions with customer service. But the attitudinal data is harder to access because every customer does not share their opinion in the same way &amp; at the same volume. That is why consistent &amp; proactive collection of attitudinal data from a statistically significant group of customers is the key.
<h3>How To Build The Customer Database</h3>
After learning about What is Customer Data Management, its time to learn how to build a customer database. A customer database can be built via aptly executing customer data management. Customer data management is how business brands keep track of the information they collect about customers. It includes collecting, analyzing, organizing, &amp; sharing customer insights throughout the organization. Customer Data management helps generate leads, build better customer relationships, &amp; close deals. While building the customer database, the following points should be kept in mind:
<ol>
<li>Segmenting customers as per their preferences sends them the right messages and involves them in proper campaigns.</li>
<li>Using programmatic advertising and website visitor tracking to retarget the customers</li>
<li>Targeting the customers by Google Ads.</li>
<li>Creating dynamic content via content marketing strategies so that the content on web pages &amp; emails can be changed automatically according to the buyer persona, past digital activities, &amp; other data points</li>
<li>Investing in reengagement reminders and push notifications to retarget the customers based on their inactivity, thus enticing them to reengage with the tool.</li>
<li>Creating value content for target customers using heat maps</li>
<li>Using CRM (customer relationship management), CDP (customer data platform), and DMP (data management platform) to organize data</li>
<li>Using web forms for gated content is vital. It is important to install &amp; optimize them on the business brand&rsquo;s website.</li>
<li>Using tools and strategies such as business intelligence tools, CRM software, market research, attribute modeling, website analytics, and competitor analysis</li>
<li>Gathering customer data at the point of sale is important, as a lot of valuable information can be gathered at this time.</li>
<li>Using email marketing strategies like giveaways, discounts, and competitions to engage customers and collect their data<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1650884036.jpeg" alt="How To Build The Customer Database" width="450" height="450" /></li>
</ol>
<h3>How To Leverage Customer Data To Boost Business&nbsp;</h3>
Besides What is Customer Data Mangement, another crucial thing to&nbsp; know is How to leverage customer data to boost business. In today&rsquo;s scenario, businesses that do not personalize customer experiences face a hard time competing in their respective industries. The digital world is flooded with data; therefore, it is important to segregate &amp; organize the useful data. To achieve this, the strategies &amp; techniques helpful in leveraging the customer data are listed below:
<ol>
<li>Increase conversion, target customers, and invest in the most effective channels to improve customer acquisition.</li>
<li>Analyse data from marketing and business management tools &amp; monitor the performance of different products.</li>
<li>Incorporate site-wide tagging to track conversions.</li>
<li>Observe customer behaviour and purchasing habits, and follow fluctuation in numbers.</li>
<li>Build dashboards to track and visualize data conveniently.</li>
<li>Collaborate on solutions to Customers&rsquo; problems.</li>
<li>Evaluate propensity to buy &amp; market trends through logistics.</li>
<li>Guide content production via heat maps, and web visitor tracking to determine which content leads &amp; customers visit.</li>
<li>Leverage customers for feedback by starting a referral program to get a positive social media reputation.</li>
<li>Track financial sales &amp; map customers&rsquo; journeys.</li>
<li>Build customer-centric value, shift from sales mindset to benefit consumers.</li>
<li>Build amazing campaigns.</li>
<li>Use the right tools &amp; a good CRM system.</li>
<li>Capitalize customer data, and personalize it.</li>
<li>Customer Data can be leveraged using tools like Salesforce, Oracle, Hubspot, and CRM.</li>
</ol>
Also Read: <a href="https://www.uengage.in/spotlight/what-is-customer-marketing-automation">What is Customer Marketing Automation?</a>
<h3>What Are The Benefits Of Data-Driven Decision-Making</h3>
Data-driven decision-making is the process of using data to inform your decision-making process &amp; validate a course of action before committing to it. From the above content, we have realized the awesome power of data. Digital Marketing relies heavily on data for optimization and reducing customer acquisition costs. To quote Winston Churchill,&rdquo; Think of data collection as your geese that lay the golden eggs.&rdquo;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1650884159.jpeg" alt="What Are The Benefits Of Data-Driven Decision-Making" width="450" height="450" />
Leveraging the customer data acquired in the right way can transform business growth to a great extent. The benefits are listed below:
<ol>
<li>Using data to generate revenue, increases profit &amp; reduces customer acquisition costs.</li>
<li>Using key data for all the major decision-making processes helps a business achieve consistent results.</li>
<li>Minimizes bias as every decision is made logically after analysing the customer data.</li>
<li>Data-driven decision-making brings agility &amp; adaptability to the business as per the changing market trends.</li>
<li>Regionalizes &nbsp;brand products as per customer requirements</li>
<li>Improvises problem-solving and customer relationships.</li>
<li>Improves lead generation, customer acquisition &amp; customer retention.</li>
<li>Helps create custom dashboards to study the patterns of customer choices.</li>
<li>Huge volumes of data collected by the data-driven organisations, help to spot patterns in customer choices, thus aiding the business to modify its products &amp; services accordingly.</li>
<li>Improves transparency &amp; awareness throughout the business as the same information is available throughout the organisation which prevents any miscommunication.</li>
</ol>
<h3>What Are The Risks In Managing Customer Data</h3>
As customer data is becoming more valuable, the customers are becoming more concerned about how their info is used. Data protection Regulations along with industry-specific data security requirements are becoming commonplace in our data-centric economy to avoid the risks in managing customer data. Hence, understanding security risks &amp; implementing safeguards to protect customer information are key steps for any business brand that wishes to make the best use of the customer data.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1650884170.jpeg" alt="What Are The Risks In Managing Customer Data" width="450" height="450" />
In addition to this, maintaining clean data is very important. However, without the right systems &amp; processes, faulty data will become a familiar reality. To keep data clean, implement proactive data deduplication measures, keep the staff well trained, &amp; look for opportunities to eliminate manual data entry.
<h3>Try the Best Customer Marketing Automation Platform | uEngage Prism</h3>
It is the need of the hour to leverage customer data for internal usage as well as for interested third parties. If you are looking for an all-in-one solution to customer data management for your business brand, then the Best Customer Marketing Automation Platform, <a title="uEngage Prism" href="https://www.uengage.in/prism" target="_blank" rel="noopener">uEngage Prism</a> is the right choice for you.
uEngage Prism provides a CRM platform for restaurants, cloud kitchens, breweries &amp; caf&eacute;s, cashless campuses, D2C brands &amp; for salons to manage &amp; book appointments. With Uengage Prism, you can connect &amp; engage with customers via automated marketing campaigns. It helps in leveraging the customer data in &nbsp;&nbsp;a way that boosts sales by providing the following features:
<ol>
<li>End&ndash;to&ndash;end customer data covering minute details.</li>
<li>Real-time data availability ensures quick access to customer data.</li>
<li>Manage campaigns via SMS or push notifications.</li>
<li>The audience is divided into micro-segments which can be targeted over time, making them order again.</li>
<li>Fetch data directly from your POS system.</li>
<li>Simplified guest accommodation process with a digital entry system.</li>
</ol>
<h3>Conclusion</h3>
So, this is all about What is Customer Data Management? Meaning, Benefits, &amp; Risks. Leveraging customer data management for business growth is one of the key digital marketing strategies to boost business apart from SEO, site audit, etc. But there are many challenges to overcome e.g. analysis time is spent just on discovering and preparing data that needs an effective use of CRM software. So, if you are in search for a relaible platform for customer data management for your restaurant, then try uEngage. <a href="https://www.uengage.in/contact-uengage">Contact us</a> to know more.

Learn What is Customer Data Management? Its Meaning, Benefits & Risks, explained by uEngage. Try the Best Customer Marketing Automation Platform today

What is Customer Data Management? Meaning, Benefits & Risks

TRAI (Telecom Regulatory Authority of India) has released new guidelines for the Bulk SMS Service Industry by introducing DLT (Distributed Ledger Technology) - a block-chain based registration system that will maintain the record of all transactions made by business entities. The sole objective of TRAI DLT regulations is to bring transparency to the system, counter the menace of SMS spam and protect the consumers from fraudulent practices.
TRAI has mandated all businesses wanting to send Bulk SMS (promotional or transactional or OTP) to their clients, to register their business entity, sender IDs, and SMS templates on DLT platforms. DLT platforms are operator-run portals such as Airtel, Videocon, Vodafone, Jio, BSNL, where businesses need to register by giving their business details.
<h2>How to register on the DLT platform?</h2>
Enterprises can register directly on the DLT platform by following the below-given steps:
<ul>
<li>Visit the DLT Platform - <a href="https://www.google.com/url?q=https://dltconnect.airtel.in/&amp;sa=D&amp;source=hangouts&amp;ust=1617260158975000&amp;usg=AFQjCNEbyAeImNPQKl01MXdy9xRxXL3X9w">https://dltconnect.airtel.in/</a></li>
<li>Sign-up by choosing as an enterprise</li>
<li>Enter your Business PAN details</li>
<li>Enter the email address and password you would use to log-in in future</li>
<li>Wait for OTP verification</li>
<li>Verify your business Email by clicking on the link sent to your mailbox</li>
<li>Once you have completed the sign-up process. Please login to the portal</li>
<li>Complete the form with the required details and documents</li>
<li>Pay the registration fee (Please note &ndash; For now, the registration fee is INR 0)</li>
<li>Once the registration process is completed, a temporary registration number will be generated</li>
<li>Your account will be activated in 48 hours, post review of the submitted documents</li>
<li>Once your account is activated, you can log in on the DLT panel with your credentials</li>
</ul>
<h3>Required Documentation for the DLT registration:</h3>
<ul>
<li>Proof of Identity &ndash; PAN Card (Business PAN card)</li>
<li>Proof of Address &ndash; GST Certificate, Certificate of Incorporation, TAN Certificate, FSSAI License, Import/Export Registration Certificate</li>
<li>Letter of Authorization</li>
</ul>
DLT regulations will be completed in multiple phases. The first phase of the registration is to sign-up and complete the registration process on the DLT platform. Thus, Uengage requests every enterprise to register their business on the DLT platform for the smooth functioning of SMS marketing campaigns.
Also check our newest launch: <a href="https://www.uengage.in/flash" target="_blank" rel="noopener">uEngage Flash: Best Delivery Management Platform</a>.

Learn how to register on the DLT platform with uEngage. Get expert guidance, comply with TRAI regulations & ensure successful SMS campaigns.

What is DLT and How to register on DLT platform?

If you have never used the Google Console to create a billing account or a project, click the following link and sign in with your Google account.
<a href="https://developers.google.com/maps/gmp-get-started" target="_blank" rel="noopener">Get started with&nbsp;Google Maps Platform</a> - 
<a href="https://developers.google.com/maps/gmp-get-started">https://developers.google.com/maps/gmp-get-started</a>
<a href="https://console.cloud.google.com/google/maps-apis/start">https://console.cloud.google.com/google/maps-apis/start</a>
Please note &ndash; you should use the Google Account, that you want to use for your Google Console in the future.&nbsp;
Once signed in, please follow the below-given steps to set up the Google Maps Account
<ol>
<li>Setup your Project</li>
<li>Enable Google Map API&rsquo;s</li>
<li>Get an API key</li>
<li>Create a Billing Account</li>
<li>Provide Uengage, access to your Project and Billing Account</li>
</ol>
To, have a better understanding, we have explained these steps in detail. Read on.
<h2>Setup Your Project</h2>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1616579160.jpeg" />
Once signed in, in the Google Cloud Console, on the project selector page, click Create Project to begin creating a new Cloud project.
Please note &ndash; For Uengage to distinguish your project, please use the below format to name the Project.
Project - &lt;Merchant Name&gt;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1616579150.jpeg" />
<h2>Enable Google Map API&rsquo;s</h2>
To use Google Maps Platform with Uengage, you must enable the following three (3) APIs and one (1) SDK which will be used in your ordering website. To enable these APIs, go to Google Cloud Platform and select APIs &amp; Services. Click on Enable API and Services. Then, from the API Library, search and enable the following APIs
<ol>
<li>Places API</li>
<li>Geocoding API</li>
<li>Geolocation API</li>
<li>Maps SDK for Android</li>
</ol>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1616578988.jpeg" />
If the button says&nbsp;&ldquo;Enable&rdquo;, please click the button to enable the API or SDK. If the button says&nbsp;&ldquo;Manage&rdquo;, that means the API or SDK is already enabled and you don't need to do anything further.
<h2>Get an API key</h2>
Once APIs are enabled, go back to APIs &amp; Services Menu and click on &ldquo;Credentials&rdquo;. On the Credential page, there will be a button of Create Credentials, click on that and you get an option of API Key. Once you click on the API key, the key will be generated. Please share the generated Key with Uengage SPOC.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1616578996.jpeg" />
Please note:&nbsp;Google Maps Platform offers a recurring $200 monthly credit for API usage.&nbsp;Once these 200$ are consumed, you will be charged for the usage of API.
<h2>Create A Billing Account</h2>
Make sure that billing is enabled for your Cloud project. To Enable Billing, Go to Google Cloud Platform and select Billing. Click on Enable billing for Project &lt;Merchant Name&gt; and then select Create billing account. Please make sure you select Google Maps Platform in the field - business the billing account will pay for and not &ldquo;Google Cloud Platform. Uenage will not be able to Enable/Use the Maps API if Google Maps Platform isn&rsquo;t selected in the field business the billing account will pay for. Fill in your card details and link the same to your project.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1616579008.jpeg" />
Please note - If you don&rsquo;t receive the Google Maps Platform option then you can click on the below-mentioned link- <a href="https://console.cloud.google.com/billing/enable?flow=maps&amp;project=mimetic-codex-306113&amp;redirect=%2Fgoogle%2Fmaps-apis%2Fwelcome%3Fproject%3Dmimetic-codex-306113%26step%3Dproduct_selection&amp;redirectOnCancel=https:%2F%2Fcloud.google.com%2Fmaps-platform%2F">https://console.cloud.google.com/billing/enable?flow=maps&amp;project=mimetic-codex-306113&amp;redirect=%2Fgoogle%2Fmaps-apis%2Fwelcome%3Fproject%3Dmimetic-codex-306113%26step%3Dproduct_selection&amp;redirectOnCancel=https:%2F%2Fcloud.google.com%2Fmaps-platform%2F</a>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1616579049.jpeg" />
For Uengage to distinguish your project, please use the below format to name the Billing. &nbsp;
Billing- &lt;Merchant Name &gt;
Also, you must have USD transactions and foreign transactions enabled for your credit card. In case, your credit card doesn&rsquo;t allow USD transactions and foreign transactions, you can request your bank to activate both services.&nbsp;
<h2>Provide Uengage, access to your Project and Billing Account</h2>
Please share the access to Uengage SPOC at "dev@uengage.in".
For Project Permissions
Go to Google Cloud Platform and select IAM &amp; Admin. Click IAM. Click on Add and enter "dev@uengage.in" in the new member's column. Select role as Project and further as Owner and save it.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1616579099.jpeg" />
For Billing Permissions
Go to Google Cloud Platform and select Billing. Click Manage Billing Accounts. Verify the billing account details and add members&nbsp;for&nbsp;permission available on the right side of the billing. Enter "dev@uengage.in" in the new member's column. Select role as Billing and further as Billing Account Administrator and save it.

Create your own Google Maps API key with an easy-to-follow guide by uEngage. Enhance your website and scale your business. Visit uEngage for more!

Create Google Maps API Key For Your Delivery & Ordering App

How To Create Google Maps API Key For Your Delivery & Ordering App

Paytm created some real buzz post making an announcement about it introducing Paytm Mini Apps Store for the developers in India. Only those living under the rocks perhaps don&rsquo;t know what an app store is. But what is about a mini-app store? So, this concept of mini-app is that it&rsquo;s a mobile-based site developed customized way, providing a thorough experience of the app. The distinguishing part is that one doesn&rsquo;t need to download them. Paytm further claims to develop a digital platform to make small developers and business groups set up cost-effective and user-friendly mini-apps developed using HTML and JavaScript.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Getting Listed and Using it
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1602228422.jpeg" />
One can get listed or integrated with Paytm mini-app store through open-source platforms like HTML and JavaScript to find 150 million active users per month over the Paytm App. One can make use of the already present mobile site or even a web application to get integrated with the Paytm Mini App in a hassle-free way. It is only a matter of 2 weeks to finish the integration process.&nbsp;&nbsp;&nbsp;
Integrating Through Uengage (an integration Partner)
Uengage is going to be one of the integration partners in Paytm Mini App Ecosystem. It means the entire Uengage Platform Apps are going to be listed over Paytm Mini Apps Store. Uengage is also going to help other clients in getting integrated with Paytm mini-apps.&nbsp; &nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1602228432.jpeg" />
When a user browses for mini-apps within Paytm app, he/she can save the same over the device home page and get logged in to the mini-app. This can be cited as the major distinction between it and a typical app store. Additionally, here installation and distribution have to be done through the Paytm app. Moreover, Paytm looks like providing the phone browser edition of the app. It can be claimed like websites one can get access to through the server of Paytm.
Anyway, it is claimed that Paytm has integrated many renowned names, including Ola, Domino&rsquo;s Pizza, 1MG, Decathlon, FreshMenu, etc. In total, it is claimed to have integrated around 300 service providers operating through apps.&nbsp;
Paytm&rsquo;s &lsquo;Mini App Store&rsquo; offers access for its users to explore, browse, and make payments for an app, but without downloading the same, one can&rsquo;t even install separate apps as well.
Brands Must Connect With Paytm Digital Ecosystem Through Uengage
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1602228442.jpeg" />
Through Uengage, start-up and tech-based companies can become a part of the Paytm Digital Ecosystem, enabling them to showcase their mini-apps. Here the start-ups and tech houses can get a lot about the best ways of boosting their productivity and introduce creative service segments.&nbsp;&nbsp;&nbsp;&nbsp;
Enriched With High-end Features To Uplift Your Brand
Getting integrated over Paytm Mini-app store can be hugely beneficial for businesses or brands. Upon partnering with Paytm, one can run amazing cashback offers for the targeted users. Apart from this, it offers the following features for significant business growth.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1602228607.jpeg" />
<ul>
<li>Provides Significant Dashboard for keeping track of payments made</li>
<li>An easy way of refunding</li>
<li>Provides Complete access to reports</li>
<li>Find details of Bank Settlements</li>
<li>It enables the users to reach you directly on your platform by simply doing a search on <a title="Paytm about" href="https://www.uengage.in/partnerships/paytm-mini" target="_blank" rel="noopener">Paytm about</a> your brand name.</li>
<li>It allows the users in sharing the mini-app they like through any messaging app</li>
<li>It allows delivering push notifications through Paytm App to keep users updated about the latest product and services segments, and also about the update about their orders.</li>
</ul>
Providing Much-Needed Access and Exposure For The Business Groups
It has been significant for the business groups and small-scale developers in establishing budget-friendly application through open-source platforms like HTML. Moreover, Paytm will include and distribute the apps along with its applications, thus providing noteworthy exposure. This is provided without any extra charge.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1602228620.jpeg" />
There remain various kinds of marketing tools as well to keep users engaged. One may explore the wallet service or Paytm to process payment aspects through UPI, payment cards, net banking, etc. All these are crucial in offering a smooth user experience, and as explained above, getting listed over here can provide access to huge 150 million monthly users of Paytm. &nbsp;
All in all, this mini-app concept can be advantageous over the regular play store in terms of saving crucial data and phone memory. Having an idea should make no delay in executing and integrating through Uengage for greater advantages.

Learn how to get your app listed on Paytm Mini App Store with the expert guidance of uEngage. Increase your app visibility & attract more users. Join us now!

How To Get Listed On Paytm Mini Apps Store

How To Get Listed On Paytm Mini Apps Store?

Small businesses are great platforms for any individual aspiring to land their foot in the world of business. However, most of the small business enthusiasts fail to look at the challenges associated with running small businesses. Obviously, the cost of starting a small business is easily accessible through various financing sources. On the contrary, small business owners fail to anticipate the long-term challenges, especially in increasing sales. Thus, in this article by <a href="https://www.uengage.in/">uEngage</a>, we will provide you with effective strategies on How To Increase Sales For Small Businesses?
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1601973192.jpeg" alt="How To Increase Sales For Small Businesses?" width="450" height="450" />
The prospects of increasing sales for small businesses often encounter the obstacle of competition with big brands established already in the market. At the same time, small businesses also face difficulties in investing massive amounts of money for their marketing initiatives to reach more customers.&nbsp;
So, what are the possible solutions for small businesses which want to increase their sales? The following discussion focuses on the general solution to this problem of small businesses and some helpful recommendations that can provide an effective boost to the sales of small businesses.
<h2>How To Increase Sales For Small Businesses? | Effective Startegies by uEngage</h2>
Small businesses should aim at improving operational infrastructure to make their products and services reachable to customers. At the same time, small businesses should also leverage technology solutions to find new avenues for increasing efficiency while ensuring cost efficiency. Here are the recommended pointers that can help small businesses kickstart their prospects of better sales.&nbsp;
&nbsp;
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<h3>Digital Transformation</h3>
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The power of digital transformation is one of the foremost opportunities for small businesses in the modern business landscape. The rapid escalation in the use of smartphones and the internet has brought the customers to online platforms such as social media, search engines, and websites. Digital platforms are a flexible alternative to the brick-and-mortar model, especially for customers, as they don&rsquo;t have to visit a store anymore to purchase the product they like.&nbsp;
Furthermore, a customer visiting a brick-and-mortar store of a small business would most likely look for products they want. On the other hand, digital platforms offer a comprehensive view of the products and services of a small business from the business&rsquo; perspective of selling. Small businesses can easily showcase new offerings, discounts, and product launches easily through online platforms. Therefore, small businesses should immediately shift to the online platform with their own website or <a title="online ordering app" href="https://www.uengage.in/partnerships/brand-apps">online ordering app</a> for increasing their sales prospects.
<h3>Managing your Own Rider Fleet</h3>
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After your small business gets online, the next concern should immediately turn towards delivering your products to customers, right at their doorstep. At this point, you would need a rider app for your small business for the effective management of a fleet of riders. The <a title="Best Rider App" href="https://www.uengage.in/flash" target="_blank" rel="noopener">Best Rider App</a> not only helps you ensure the efficient delivery of products to customers but also promising workforce management benefits for your small business.&nbsp;
<h3>Third-Party Rider Solutions</h3>
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What about a small business without the resources to have their own fleet of riders for product delivery? The ideal solution, in this case, would be to opt for a third-party rider solution such as Dunzo or Rapido. The third-party rider solutions could help small businesses leverage the rider workforce of popular rider apps, thereby ensuring the advantages of cost-efficiency.
<h3>Push Notifications</h3>
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The final recommendation for small businesses to increase their sales refers to push notifications. Push notifications are great ways to remind your customers about your brand. Small businesses can communicate information about new offers, coupons, or product launches on the mobile devices of customers without invading their space. Customers interested in your brand could easily know about your offerings, thereby driving better possibilities of purchases. This can be done through the <a href="https://www.uengage.in/prism">Best Marketing Automation Platform in India</a>, uEngage Prism.
<h2>How To Increase Sales For Small Businesses Through General Solutions</h2>
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<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1601973136.jpeg" alt="How To Increase Sales For Small Businesses Through General Solutions" width="450" height="450" />
You can easily increase the sales of your business through the effective strategies mentioned above. But to ease things for you, we have noted down four generally adopted meaasures that will help you to improve the sales of your small business. After learning, How To Increase Sales For Small Businesses?, here are the four generally adopted measures for improving the sales for small businesses. These general solutions focus largely on the following areas
<ol>
<li>Increase in the number of customers</li>
<li>Increase in the average size of transactions</li>
<li>Better frequency of transactions for each customer</li>
<li>Increasing the prices of products and services</li>
</ol>
The increase in the number of customers directly implies the straightforward measures for attracting customers to the doorstep of your brand. The increase in the average size of transactions refers to motivating customers for purchasing more products and services. The increase in the frequency of transactions implies motivating customers to purchase more often from your brand. And, finally, the rise in prices of products and services gives your brand a formidable improvement in revenue directly from every customer.&nbsp;
<h3>Are These Solutions Feasible for Small Businesses?</h3>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1601973121.jpeg" />
Now, that we have learned How To Increase Sales For Small Businesses?,one question arises, are these solutions feasable for small business? It is highly crucial for small businesses to look at the possibilities of implementing these above-mentioned solutions. Increasing prices of products and services can be an evident disadvantage for small businesses as customers could find cheaper products and services. Increasing the number of customers would require substantial investment in marketing initiatives that may be difficult for small businesses.&nbsp;
<h3>Major Takeaways</h3>
So, now you know How To Increase Sales For Small Businesses?, you can clearly note that increasing the sales for small businesses is not as difficult as many assume it to be! All you have to do is find the ideal partner for taking your small business ahead on the route of digital transformation. With experience in the right areas, uEngage recommends in-budget solutions that are compatible with your business infrastructure. They set the plans into action swiftly and lay the groundwork for a quick, successful digital transformation that will benefit your small business well into the future.

Learn How to increase sales for small businesses? with uEngage. Read our Effective Strategies & maximize the success of your small business today!

How To Increase Sales For Small Businesses? Best Strategies

How To Increase Sales For Small Businesses? Effective Strategies by uEngage

Digital transformation is the key for sustaining the dynamics of the constantly changing business environment. The support of emerging technologies not only strengthens the operations infrastructure of a business but also delivers strategic value in diverse market scenarios. Uengage is one of the trustworthy names for end-to-end B2B solutions for diverse requirements of businesses. On the other hand, Uengage also specializes in B2B2C model for supporting the end objectives of B2B companies. A closer look at the B2B services and B2C services of Uengage can showcase how uniquely it leverages B2C services for extending the capabilities of their B2B solutions.
<h2>B2B Services</h2>
End-to-End Customer Facing and Tech Rider Apps
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First of all, let us reflect on the B2B service offerings you can expect with Uengage subscription-based technology playlists. Development of end-to-end mobile app solutions featuring comprehensive alignment with client specifications including customer-facing and tech rider apps is one of the foremost strengths of Uengage. The advantages for clients are evident in the facility of feature-rich, interactive applications with required functionalities according to user specification. Clients can avail useful features in tech rider app for efficient management of riders. So, end-to-end mobile app solutions of Uengage can be a huge contributor of strategic value to the customer&rsquo;s business.
QR Code Contactless Integration
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The next important benefit for customers with B2B solutions of Uengage is evident in the QR Code contactless integration and payment integration solutions in mobile app solutions. As the demand for business transactions over digital platforms continues to increase, Uengage B2B solutions for QR Code contactless integration and payment integration become trustworthy instruments for all mobile app solutions.
Website Development &amp; Back-End Management
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Uengage also develops websites and delivers website-backend management services for businesses&nbsp;such as server maintenance, software updates, and troubleshooting. The assurance of credible experts on the job is formidable support for all businesses with the B2B solutions in website-backend management. The backend management services of Uengage fit perfectly with our services in website development. As a result, businesses not only get a well-performing app or website but also one that poses the least number of issues in the long run.
Delivery and Logistics
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Another striking highlight in the B2B solutions of Uengage is the facility of on-demand delivery logistics services for businesses. Apart from feature-rich user apps for the management of delivery logistics, businesses can avail promising support for improving the efficient utilization of assets to drive business productivity. We provide both in-house on-demand delivery and third-party delivery services. Therefore, you can avail a rider or order tracking app with their own in-house riders or third-party riders through platforms such as Rapido and Dunzo. The easier allocation of riders along with the facility of third-party delivery services to enterprise that cannot address in-house deliveries can improve the efficiency of business. At the same time, business get the facility of OTP-based delivery for better security and real-time monitoring of riders. &nbsp;&nbsp;
<h2>B2B2C Services</h2>
Uengage enables promising competitive advantage for businesses with a unique B2B2C approach for providing its technology services. In some or the other way, businesses want to reach their end-users and address their needs with their services and products. So, the integration of B2C services with the B2B model delivers a single platform for business to cater their end goals of reaching customers alongside the B2B solutions they procure. Here is an outline of the different B2C services that support the B2B solutions of Uengage to address client goals comprehensively.
Brand Consultation and Digital Marketing
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The value of subscription-based technology services of Uengage is evident in the facility of helping companies reach their end goals with B2C services. Startups and individual entrepreneurs can derive prolific value from the B2C services of Uengage such as in brand consultation services and digital marketing campaigns. The expertise of Uengage in delivering promising marketing tools to different digital businesses is a reliable advantage for all customers. In addition, small businesses and individual business owners could obtain reliable support for positioning their brand effectively in the target market. Uengage could also provide exceptional support with remarketing campaigns that reinforce brand trust with customers. Therefore, the B2C services of Uengage are formidable sources for every business to reach out to their target audience effectively.
Customer Engagement and Reengagement
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Speaking of the target audience, B2C services of Uengage also focus on customer engagement and reengagement. The customer engagement strategies of Uengage, based on experience from different projects and real-world use cases have the power to drive the target audience closer to a brand. Starting from customer profiling to the evaluation of customer behavior and the emerging trends for driving customer retention, Uengage delivers promising strategies in a B2C model for specific clients.
Phone Pe and PayTm Mini Integration
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Businesses could leverage the trustworthy services by Uengage for integrating applications on popular payment platforms such as Phone Pe and PayTm Mini. The availability of applications on payment platforms can provide exceptional opportunities for users to access your application directly and boost your sales. For example, Uengage has been successful in making the famous Pizza chain Lapinoz, available on PayTm Mini and Phone Pe. Furthermore, users are frequently accessing payment applications such as Phone Pe and PayTm Mini in large numbers, thereby resulting in better opportunities for visibility of brands.
Time to Boost Your Business with Uengage
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Therefore, you can just go ahead and get your hands on the best subscription-based technology services platform to empower your business. Large businesses as well as individual customers could make the most of Uengage B2B and B2C services for capitalizing on the dynamic changes in the existing market.&nbsp;

Uengage Delivers Value for Business with B2B2C Services. Uengage specializes in B2B2C model for supporting the end objectives of B2B companies.

Uengage Delivers Value for Business with B2B2C Services

With we living a digital life and turning into digital nomads, ordering online trhrough rider apps or platforms has become the new fad. From clothing, grocery to food, everything one needs is delivered right at the doorstep making the delivery market a global phenomenon. Millennials especially want to order food/grocery from their favorite place and get it delivered quickly. 
Thus, with online order growing faster, a majority of restaurants and grocery stores have adopted delivery into their model. Offering online ordering and delivery services helps them increase their sales. But, perfecting the entire delivery cycle is a highly complex operational problem and requires optimization on many ends.&nbsp;
<h2>Why Rider App For Delivery Services?</h2>
When choosing to incorporate delivery into everyday operations, businesses have two options: hire reliable riders, or use a <a href="https://www.uengage.in/spotlight/best-third-party-delivery-services" target="_blank" rel="noopener">third-party delivery service</a> partner to facilitate the delivery process. Although there are many benefits to both the options - the debate continues for businesses choosing in-house delivery vs third-party delivery.
So, how about a rider/order tracking app that lets you manage both your in-house riders as well as the third party riders. An app that streamlines your day to day delivery process while allowing you to track each and every order with the amount of time taken by the rider and the status of delivery.
<a title="uEngage" href="https://www.uengage.in/" target="_blank" rel="noopener">uEngage</a> introduces a feature-rich <a title="rider management" href="https://www.uengage.in/spotlight/why-rider-management-software-is-important" target="_blank" rel="noopener">rider management</a> app that empowers your delivery business with real-time visibility and ensures the proper utilization of your on-field riders. Wondering what are the features that can help manage delivery logistics &amp; <a href="https://www.uengage.in/spotlight/pickup-and-delivery-apps" target="_blank" rel="noopener">on-demand deliveries</a>?
<h2>Allocate Riders For In-App Orders</h2>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1599039565.jpeg" alt="Allocate Riders For In-App Orders" width="450" height="450" />
Enable fast and efficient deliveries by assigning tasks to riders directly from the ordering app. The business can create a rider at the outlet level and effortlessly assign them the orders received online in the app. The rider can view the delivery task details such as the location of the customer, the name of the customer, and other details like prepaid order postpaid order, etc. and can use navigate to the suggested route.
The business can also allocate multiple orders to a single rider. In such cases, the app shows the rider the optimized route to complete his deliveries in the quickest time. The riders can also enable or disable their availability.
<h2>Allocate Rider Manually</h2>
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Apart from automatically assigning the tasks to the rider, the app also allows the businesses&nbsp;to allocate riders manually for direct orders received via call or website. The business has to assign a task to the rider by adding details of the order like customer name, address, location, amount of order, type of order (prepaid/postpaid), etc.
<h2>Request Third Party Rider</h2>
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There are many companies that offer third-party delivery services for businesses that aren't ready to handle deliveries in-house. So, if your business doesn't have in-house riders, you can leverage the already existing fleet of riders from brands like <a href="https://www.dunzo.com/" target="_blank" rel="noopener">Dunzo</a> or <a href="https://rapido.bike/" target="_blank" rel="noopener">Rapido</a>. Request the rider in real-time and get an upfront cost for the delivery of that particular order.
<h2>Real-Time Rider Tracking</h2>
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Offer your customers the convenience of live tracking while retaining brand visibility. The rider tracking feature allows the business and its customers to track the location of the delivery rider in real-time and monitor if he diverges from the expected route.
Read how rider apps help <a href="https://www.uengage.in/spotlight/the-complete-guide-to-hyperlocal-delivery" target="_blank" rel="noopener">optimise hyperlocal deliveries</a>.
<h2>OTP Based Delivery</h2>
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For a smooth and secured delivery experience, businesses can also offer their customers an OTP (One-time password) based delivery mechanism.&nbsp; OTP verification at the time of delivery adds an additional layer of security to deliveries. Once the rider is out for the delivery, an OTP will be generated to the customer registered mobile number which can be used by the customer to accept and confirm delivery of the order.&nbsp;
You are only a few clicks away from the smartest and simplest on-demand delivery &amp; delivery logistics solution. It has never been this easy.
&nbsp;

Upgrade your delivery service with uEngage new rider app features. Streamline logistics & enable on-demand deliveries with third-party riders & order tracking.

Rider App For Delivery Service

Manage On-demand Deliveries & Logistics With Rider App For Delivery Service

The outbreak of the novel Coronavirus has led people to socially distance themselves and order food online with a contactless home delivery option as the new normal. Therefore, having a ready-to-use food delivery app has become necessary for all restaurants to be in business. Thankfully, with the advent of the digital era, restaurants are going digital and making people's lives easier, faster, and hassle-free. Thus, in this article by <a href="https://www.uengage.in/">uEngage</a>, we will tell you about the Top 11 Features For Food Delivery App Development.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1598525346.jpeg" alt="Top 11 Features For Food Delivery App Development" width="450" height="450" />
So, if you are a restaurant owner and are planning to develop your <a href="https://www.uengage.in/spotlight/the-complete-guide-to-food-delivery-app-development-for-restaurant-owners">own food delivery app</a> this is the right time to start. Keeping in view the demand for online food delivery and the current crisis, this is the time to have an easily customizable food delivery app that would help your customers order food even more seamlessly, faster, and more conveniently.
Now that you have decided to create a food delivery app for your restaurant, the next thing to decide on is what essential features to put in it. Since it is your own brand app, you can add as many features as you want, but you shouldn&rsquo;t compromise on some essential features. Thus, we have compiled a list of the most important features for the Food Delivery App Development.
<h2>Online Ordering and Delivery Statistics | Explained by uEngage</h2>
If you own a restaurant and are planning to build your own customized online food delivery app, then we bet you need expert assistance. Creating a brand app for your restaurant can be a daunting task as most people are clueless about where to start. Thus, knowing 11 Features For Food Delivery App Development. But before letting you know, uEngage has collected a few statistics that will help you understand the importance of spending on Food Delivery App Development:
<ol>
<li>The worldwide market for online food delivery is expected to touch US $130 billion.</li>
<li>The revenue of the eServices online food delivery platform-to-consumer delivery would touch USD 97 million by the end of 2024 (As per Statista).</li>
<li>Digital delivery and ordering have increased to 300% since the year 2014.</li>
<li>The net revenue for this segment is predicted to grow at a CAGR of more than 13% and is expected to touch approx. USD 275 billion-plus by the end of 2028.</li>
</ol>
Such stats clearly show the growing demand for food delivery apps worldwide. Thus, it is crucial to have your own brand app that will allow you to provide better customer experience and generate better revenue.
Also Read: <a href="https://www.uengage.in/spotlight/number-one-online-food-ordering-app">Number One Online Food Ordering App For Your Business</a>
<h2>Top 11 Features For Food Delivery App Development</h2>
The year 2023 has witnessed a drastic transformation when it comes to the order delivery segment. According to the surveys, this sector is expected to reach US$ 0.91 trillion by December. The sudden rise in the popularity of several food delivery giants such as Uber Eats, EatStreet, etc. has led to the appearance of several other small or mid-scale food delivery apps. Thus, to beat your competition and to stand out from your rivals, businesses need apps with cutting-edge technology and features. To ease things for you, here are the Top 11 Features For Food Delivery App Development:
<h3>Onboarding With OTP &amp; True Caller Integration</h3>
Offer your customers a seamless onboarding experience with a single-click login wherein a one Time Pin (OTP) is generated to enable and complete the user profile creation process.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1598525067.jpeg" alt="Onboarding With OTP &amp; True Caller Integration" width="450" height="450" />
You can also ensure a smooth first-time experience by offering your customers an easier-to-verify and register process with a single click and eliminating any need for OTP verification. Truecaller is widely used and has a pool of over 150 million users in India, with mobile numbers already verified. As soon as the customer lands on the login screen, you can invoke Verification via Truecaller, and onboard users within seconds in one tap.
<h3>GPS-Based and Locality-Based Store Selection</h3>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1598525080.jpeg" alt="GPS-Based and Locality-Based Store Selection" width="450" height="450" />
Up next among the Top 11 Features For Food Delivery App Development, we have GPS-Based and Locality-Based Store Location. Time and distance play a very important role in the food delivery business. Thus, it is important to provide customers with easy access to find restaurants in the vicinity using their GPS.
Using GPS-based and locality-based store selection helps customers find the nearest outlet and ensuring on-time delivery. The GPS integration not only defines the pickup and drop locations with ease &amp; accuracy but also helps in determining the time needed to reach the delivery location.
<h3>New Age Menu</h3>
Build your menu with intuitive formats and blazing fast loading speed of items. Add unlimited items, categories, and options for toppings to give your customers a professional ordering experience. Every customer wants personalization! You can offer them a personalized menu with options where they can search the menu by name and filter the menus by veg/non-veg filters.
Further, you can also display the review rating of individual items, which can be used as a deciding factor by the customer while placing the order. For such reasons "New Age Menu" is ranked at third place among the Top 11 Features For Food Delivery App Development.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1598525110.jpeg" alt="New Age Menu" width="450" height="450" />
A customer is more likely to order from an app that displays a menu that includes photos of every dish. As per research, image-based menus on an online ordering platform increase their conversion rate by 25%, compared to text menu. Items that have images next to them, can change customers' intent to actually order the food, compared to those without.
So, ensure that each category and item have images displaying the same. Using image-based menus will not only increase the number of orders but would also increase your chances of being remembered and recognized.
<h3>Options To Customize the Home Screen</h3>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1598525128.jpeg" alt="Options To Customize the Home Screen" width="450" height="450" />
Options to Customize the Home Screen is one of the most important features for Food Delivery App Development. As per your business requirement and marketing strategy the home screen of your Brand App should be intuitive, user-friendly, and showcase your brand vision. Your brand app should have the capability to incorporate industry-wide use cases to place and customize placement of your products, marketing banners, personalized order status, trending items, featured items, one-click reordering feature, and other relevant widgets for better user experience and engagement.
You can customize the outlet home with different layouts, different static and carousel banners, multiple widgets with different functionality, and much more.
<h3>Promo &amp; Offer Management</h3>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1598525180.jpeg" alt="Promo &amp; Offer Management" width="450" height="450" />
Implement smart and effective mobile marketing strategies by offering promos and offers within the app is among the Top 11 Features For Food Delivery App Development. The mobile-only promos &amp; offers can help drive app downloads and increase sales. Make sure these offers can only be found and used when ordering through the mobile app, so it encourages people to keep the app installed on their devices. You can also personalize the offers based on demographics, order history, events, and more to encourage repeat sales and develop brand loyalty and engagement.
Also Read: <a href="https://www.uengage.in/spotlight/crm-software-for-restaurants">Best CRM Software for Restaurants in India</a>
<h3>Simplify The Order Placement Process</h3>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1598525195.jpeg" alt="Simplify The Order Placement Process" width="450" height="450" />
Having the option to Simplify The Order Placement Process, is regarded as a key feature for Food Delivery App Development. Customers prefer to order online because of convenience. So, make the order placement procedure quick and easy.
GPS based address locator, saving past orders, saving multiple delivery addresses, partial payment details, and other relevant information in the dashboard can quicken the online order processing. Enforcing maximum no. of localities, an automatic distance calculator for delivery radius, and introducing wallets are other ways.
<h3>Different Ordering Options</h3>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1598532074.jpeg" alt="Different Ordering Options" width="450" height="450" />
Add different types of ordering options to enhance the ordering experience is a mustr have feature for Food Delivery App Development. Customers should be able to order their favorite meal remotely through your app, pay online, and select a delivery method - Home Delivery, Self Pick up/ Takeaway or In-Car Dine.
You can also offer them contactless dining by deploying the &lsquo;Scan-Order-Pay&rsquo; feature. Using this feature, customers can easily place an order by scanning the QR code and pay online while maintaining social distancing.
<h3>Multiple Payment Options &amp; Payment Gateway Integration</h3>
One important feature for Food Delivery App Development is Multiple Payment Options &amp; Payment Gateway Integration. Offer customers the ease of payment by including multiple payment options like online payment through UPI, Payment Gateway, Credit/Debit Card, or Cash on delivery.
Statista report that by 2022, the transaction value of mobile payment apps will reach nearly $14 trillion. Thus, offering the flexibility to pay for their orders beforehand using the online payment method takes customer convenience one step ahead.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1598525224.jpeg" alt="Multiple Payment Options &amp; Payment Gateway Integration" width="450" height="450" />
Also, for commercial mobile apps payment gateway is essential. So, you can use third-party mobile payment gateway providers and integrate a payment gateway into your app via <a href="https://en.wikipedia.org/wiki/Software_development_kit">SDK (software development kit)</a> as one of the existing in-app payment solutions to your app. The third-party mobile payment gateway providers will conduct all transactions with banks, secure customer data, and be responsible for payment transactions.
<h3>Brand Loyalty Wallet: Cashback &amp; Milestone Based</h3>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1598525245.jpeg" alt="Brand Loyalty Wallet: Cashback &amp; Milestone Based" width="450" height="450" />
Value-seeking customers want to be rewarded for their loyalty to your business. So, influence your customer's lifecycle by rewarding them and building a community of loyal members. This feature is regarded as the most important one for Food Delivery App Development.
Reward your customers with a <a href="https://www.uengage.in/spotlight/what-is-a-restaurant-loyalty-program">loyalty wallet </a>and cashback so that they keep coming back to you. You can set up specials to attract new customers, or offer rewards to frequent customers, top-spending customers, and more. You can also keep your customers hooked to your loyalty program with milestone-based rewards and customized referral bonuses.
<h3>Customer Feedback, Rating &amp; Reviews</h3>
Customers Feedback, rating, and reviews are the simplest and most effective way of getting insights to improve your app. Customers should be able to rate and review the restaurant as well as each dish on the menu. Also, give them an option to search for the dishes using customer feedback filter or top picks. &nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1598525254.jpeg" alt="Customer Feedback, Rating &amp; Reviews" width="450" height="450" />
It is imperative to continuously review and make necessary changes in your app to keep yourself up with the competing brands. And, who would be the best to review and suggest changes than the users themselves?
When a customer has received their order, send a thank you SMS with a link that lands him on feedback screen in your app wherein he can share his experience, suggestions, and criticism. It is the easiest way to improve your brand app and enhance user experience.
<h3>Real-Time Tracking The Order</h3>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1598525266.jpeg" />
Give your customer the power of real-time tracking. After a successful order, the customer should be able to track the order progress in real-time through the mobile app. He should be able to view the current order status, delivery riders location, estimated delivery time, and other relevant details. The feature of displaying an estimated delivery time and the movement of the delivery rider will not only make the delivery process more streamlined but would also generate powerful customer loyalty.
You can also leverage the power of OTP based delivery confirmation and provide regular updates to customers regarding their order.
<h3>Conclusion</h3>
So, there were the Top 11 Features For Food Delivery App Development that you need to keep in your mind. Whether you are a restaurant owner looking to create a brand presence, generate revenue, and improve customer loyalty or you are an entrepreneur investing in a venture of online food ordering &ndash; the above features are a must to include in your food delivery app.
According to a report (by Google and <a href="https://www.bcg.com/en-in/demystifying-the-online-food-consumer-an-8-billion-opportunity">Boston Consulting Group</a>), India's online food industry is expanding rapidly and will be an $8 billion market by 2022 - growing at a CAGR of 25-30 percent.&nbsp; Hence, investing in an online food delivery app with all the above-mentioned features can do miracles to your business. If you want a customized and feature-rich Food Delivery App, then visit uEngage and try our best services.

Here is a list of the Top 11 Features For Food Delivery App Development. Boost user engagement and conversions. Learn more at uEngage!

Top 11 Features For Food Delivery App Development | uEngage

Top 11 Features For Food Delivery App Development

The Consumer Protection Act, 2019 came into force on 20th July, replacing the Consumer Protection Act, 1986. As provided in section 10 of the Act, the Central Consumer Protection Authority (CCPA) has been established w.e.f. 24th July 2020. This replacement of a three-decade-old act was aimed at protecting and strengthening the rights of the consumers and the settlement of disputes.&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1597924490.jpeg" />
Key features of the Consumer Protection Act 2019
The Consumer Protection Act 2019 focusses on accrediting and safeguarding consumers' rights through various provisions and regulations :
<ul>
<li>Consumer Protection Council (CCPA)</li>
<li>Consumer Disputes Redressal Commissions (CDRC)</li>
<li>Mediation</li>
<li>Product Liability</li>
<li>Penalty for adulterant goods</li>
<li>Rules &amp; Penalties on E-Commerce and Direct selling</li>
</ul>
CONSUMER PROTECTION COUNCIL&nbsp;
The Government Of India, under the Consumer Protection Act 2019, established the Central Consumer Protection Authority(CCPA). The CCPA is an authority to protect, promote, and enforce the rights' of the consumers. It will regulate matters related to violation of consumer&nbsp;rights, unfair trade methods, and misleading advertisements. This Act also established an investigating wing which is headed by a director-general, appointed by the central government. Further, this Act also provides for an online mode of filing of complaints for the ease of the consumers.&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1597924556.png" />
You can file a complaint on - <a href="http://www.onlinelegalindia.com">www.onlinelegalindia.com</a>
CONSUMER DISPUTES REDRESSAL COUNCIL
<ul>
<li>Ram Vilas Paswan, in his media briefing of the consumer Protection Act 2019, informed about the establishment of the Consumer Disputes Redressal Council (CDRC) to be set up at national, state, and district levels. The CRDC looks and resolves the issues involving unfair and restrictive trade practices, goods which are&nbsp;</li>
<li>wrongly marketed&nbsp;</li>
<li>harmful to life</li>
<li>wrongly priced&nbsp;</li>
<li>defective.</li>
</ul>
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1597924575.png" />
The jurisdiction of the Councils has been increased in the Consumer Protection Act, 1986.&nbsp;
The District Council or commission can now entertain complaints where the consideration of the service provided is not more than 1 Cr in Indian Rupees.
The State council takes care of matters where the consideration of the service paid exceeds 1 cr but not 10 Cr.
The jurisdiction of the National Commission lies in matters where the consideration exceeds 10 Cr.
MEDIATION
According to the definition: ''In a mediation procedure, a neutral intermediary, the mediator, helps the parties to reach a mutually satisfactory settlement of their dispute. Any settlement is recorded in an enforceable contract.''
The Consumer Protection Act 2019 lays down the ground for "mediation" where consumers can get their issues resolved without having to file a complaint with the Councils making the entire mechanism of settling of disputes a faster process. The issue can be settled either at once or in parts.&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1597924601.png" />
If the mediation is successful and both the parties agree to it, the terms of the agreement are written accordingly. In case, only a part of the dispute is resolved, this part is written and submitted to the commission where then the settlement of other parts continues.
In case of unsuccessful settlement of the dispute, the same is communicated to the commission and the commission has to then give a verdict within 7 days of receiving the receipt and dispose off the matter.
PRODUCT LIABILITY
The Consumer Protection Act - 2019 has clearly defined the terms and conditions that come under Product Liability.
It states that it is the responsibility of the product manufacturer and the product seller of a product or a service to compensate for any harm caused to the consumers by defective products or services manufactured or sold.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1597924617.png" />
The Act tells which categories fall under the product liability of the manufacturer of the product, manufacturer of service, and seller of product and service.
PENALTY ON MISLEADING DIRECT SALE AND E-COMMERCE
The Act has constituted a term " misleading advertisement" which has been defined as an advertisement which falsely describes the product or service giving a false guarantee to the consumer and is likely to mislead the consumer about the true nature, quality, or quantity of a particular good or service. This also includes concealing of information deliberately to deceive or fool the consumers.&nbsp;
For example, if a detergent manufacturer claims that it can remove grease stains on any type of fabric in one wash, it should do so, else it is a false or misleading advertisement.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1597924633.png" />
The Consumer Protection Act 2019 considers this a serious offense and has introduced penalties concerning misleading advertisements, ranging from INR10 lakhs with imprisonment for up to two years to INR50 lakhs with imprisonment for up to five years.&nbsp;
Any failure to comply with the directions of the CCPA for recall of goods, withdrawal of services shall attract imprisonment for a term which may extend to six months or with a fine which may extend to INR20 lakhs.
Imposing strict penalties will ensure that the product or service manufacturer or seller does not make false and hollow claims and mislead the consumers.
CONCLUSION
The Consumer Protection Act 2019, briefed by Union Minister, Consumer Affairs, Ram Vilas Paswan, is a step towards ensuring the consumers' rights are not violated and they are not deceived.
If such an instance occurs, the manufacturers and the sellers are appropriated charged and they compensate per the damage caused.
The setting up of CCPA and CRDC and creating an online portal for consumer complaints is a welcome move as it helps fast-tracking of the process.

The Consumer Protection Act 2019 came into force on 20th July 2020, to empower and protect consumers' rights by providing timely administration and settlement  of consumers' dispute.

The Consumer Protection Act 2019

Right now, the pandemic situation is unstable and volatile. When the country came out of lockdown, there was a palpable surge in the restaurant walk-ins and restaurant sales. And now, with an exponential increase in the positive cases and casualties, people are again staying away from restaurants. In such a scenario, what kind of marketing strategies should a restaurant incorporate to quickly recover from this dire situation?
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1596177248.jpeg" />
To tackle this existential question, restaurants should orient their marketing strategy around digital solutions to reach out to their customers. In the wake of this new reality, investing in digital tools is no longer a unique differentiator, but, an inevitable part of the restaurant trade and strategy.
So, what are some of the Best <a title="Marketing Strategies" href="https://www.uengage.in/spotlight/restaurant-marketing-strategies-for-better-revenue" target="_blank" rel="noopener">Marketing Strategies</a> For Restaurants To Recover From Covid-19 Downturn?&nbsp;
Get Your Own App! Getting your own app will increase the visibility of your restaurant. This way you can get rid of a <a href="https://www.uengage.in/flash" target="_blank" rel="noopener">third-party food portal</a>, saving your money in the form of heavy fees and saving yourself from the heavy-crowded competition.
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1596177094.jpeg" />
With your own restaurant app in place, you can enable online ordering to open up a fresh source of revenue for the restaurant. To ramp up your orders and ultimately your restaurant's popularity, you can harness your app for marketing strategies such as: Loyalty Points:
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1596177127.jpeg" />
Offering loyalty programs is an effective marketing strategy to reward your regular customers, as well as attract new users with an allocation of points for an app download. You can also increase your customer base with referral programs by offering loyalty points for customers' references. Marketing insights:
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1596177139.jpeg" />
You can access statistics and analyze customer data and behavior&mdash;favorite dishes, frequency of orders, ordering occasions, etc., using these insights, you can utilize an entire marketing toolkit consisting of news, promotions, banners, and push notifications to drive maximum orders and sales. Customer Engagement:
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1596177158.jpeg" />
Drive customer engagement using marketing automation, where you can launch low-cost marketing campaigns targeting your customers with customized deals, discounts, and promotional offers. This positively impacts repeat orders from customers.&nbsp;
Associate With Popular Brands
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1596177169.jpeg" />
This is a cutting-edge marketing strategy for restaurants to tie-up with platforms like PhonePe Switch and Paytm Micro-apps to have instant access to millions of users. For instance, PhonePe enables its Partner merchant to integrate their existing Web-app or mobile site to the platform and instantly reach out to 60 million active PhonePe users.
The USP of this platform is: Anyone who's using these mobile payment apps can now seamlessly switch to their favorite food ordering, travel, and grocery shopping apps with just a single tap. Users can log in to these apps in the PhonePe (for example) itself without having to download them.&nbsp;
These payment apps also enable their merchant partners to seamlessly display their exclusive offers and discounts, where, these lucrative promotional deals are just one tap away on the merchant app logo. This Platform has grown by 400 percent in the last 6 months which has enabled faster customer acquisition for merchant partners.
If you are a start-up restaurant, you can highly benefit from this partnership where you can acquire high-quality customers at low-cost! If you are an established restaurant, this partnership will help you drive sales with effortless non-cash payments, and also helps you focus on business expansion in specific geographies.
To harness this excellent platform, you need to get your own restaurant app! Hurry up!
Digital Marketing: An Essential Recovery Tool
<img style="display: block; margin-left: auto; margin-right: auto;" src="https://static.uengage.in/uploads/1/image-1596177205.jpeg" />
With lockdown, a majority of millennials are working from home and most of them are spending a lot of time on social media platforms. This is the best marketing strategy right now would be to shower your target audience with enticing content, be it your pictures of your delicious meals, beverages, nutritional information, cooking tutorial, etc, and drive the traffic to your app or website.&nbsp;
Retarget those customers who have visited your website and have not placed an order. You can choose to retarget on a single channel or multiple channels, the objective should be to put your restaurant ad on your customer's till they are tempted to make an order.&nbsp;
Your social media marketing strategy should always include a link to your website on every post or at least every other. Whether you update or upgrade your website, be it with news, promotions, feature additions, etc, an appropriate link has to be uniformly posted across all your social media platforms to drive maximum traffic to order from your Site or your app.
SEO&mdash;Search Engine Optimization is another tool to add to your marketing strategy arsenal. Optimizing your website with proper keywords to achieve a higher ranking on search engines is a core tenet in digital marketing.
In conclusion, making your marketing strategy app-centric and website-centric will unleash a ton of avenues for you to reach out and engage with your customers. App acquisition, website acquisition, and digital marketing strategies, all these may sound complicated for you. That's where we come in. Uengage helps you with all the digital infrastructure you need for your restaurant to recover from the unstable and volatile situations of the present day.

Learn crucial Marketing Strategies For Restaurants. Gain insights for recovery in this comprehensive article on restaurant success by uEngage.

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The World is Talking About uEngage

“uEngage becomes the first tech platform from Chandigarh to join ONDC,” marking a regional and tech-first milestone.

“uEngage is liberating F&B sellers from the high-commission trap,” reports Inc42, spotlighting how the platform empowers owners to save costs and boost margins.

“Chandigarh‑based uEngage aims to be Shopify for restaurants in India…,” notes Entrackr, positioning uEngage as a unified platform for F&B brands. Hindustan

“uEngage becomes the first tech platform from Chandigarh to join ONDC,” marking a regional and tech-first milestone.

“uEngage is liberating F&B sellers from the high-commission trap,” reports Inc42, spotlighting how the platform empowers owners to save costs and boost margins.

“Chandigarh‑based uEngage aims to be Shopify for restaurants in India…,” notes Entrackr, positioning uEngage as a unified platform for F&B brands. Hindustan

“uEngage becomes the first tech platform from Chandigarh to join ONDC,” marking a regional and tech-first milestone.

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